We had a guest speaker this Friday; Tony Sicurella, General Manager for JCPenney at the Mall of Rockingham Park in Salem, NH. Mr. Sicurella spoke to the club about all of the exiting things happening at JCPenney lately, starting with the hiring of a new CEO, and the re-branding of the entire company.

He also mentioned the heavily involvement of JCPenney on the communities they serve. Over 110 years ago, James Cash Penney founded his company on the principle of treating customers the way he wanted to be treated himself: fair and square. Today, rooted in its rich heritage, J. C. Penney Company, Inc. is re-imagining every aspect of its business in order to reclaim its birthright and become America’s favorite store. The Company is transforming the way it does business and remaking the customer experience across its 1,100 JCPenney stores and on jcp.com.